With the pandemic still wreaking havoc in everyone’s lives, people are wary of stepping out of their homes unless it’s incredibly urgent. With brick-and-mortar stores being forced to shut down due to a worsening health crisis, the future of eCommerce sites is looking bright. Further, these sites have become the favorite among the people.
Let us look at 5 eCommerce trends that online retailers and eCommerce business owners can use to their advantage.
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AR will continue to have a significant impact on buying experience.
People want to have a good experience while shopping online. They want to see the products they will be buying as closely as they can. AR allows people to do that. It enhances the user experience, helping them make a buying decision. Specific industries for which AR has proved to be a game-changer are the fashion and home décor industry. So, if you are an online retailer or own eCommerce company, keep an eye on this trend.
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People who use voice search to search for products are going to increase.
More and more people now depend on smart speakers like Alexa and Google Assistant to search online and complete their daily work. They are also using them for shopping online or ordering food. This trend is not going anywhere soon. So, online retailers and eCommerce businesses can use keywords to reach these people.
The key is not to forget to use those keywords in the content that closely resemble what the people are actually searching for.
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AI is helping online retailers learn more about the consumers and will continue to do so.
eCommerce companies are using AI to offer a personalized shopping experience to customers. For that, AI collects user data like how they shop, which mode of payment they use, and what they are looking for in a product. All this data helps online retailers learn more about their customers, helping them provide a customized experience for shoppers.
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Mobile eCommerce sites will continue to be on a rise
Consumers like to have the freedom of shopping whenever they want, wherever they want. Also, in 2019, Statista estimated that in 2023, 72.9% of eCommerce sales would occur through mobile phones. So, if you do not want to lose customers, make sure your eCommerce site is mobile-friendly and responsive web design to different devices on which it is viewed.
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Convenient payment methods will attract more shoppers
Whether a customer makes clicks the Buy Now button heavily depends upon the availability of their chosen payment method. If they can’t pay according to the mode of payment they prefer, they will probably abandon the cart. The more payment options available, the more will be the sales. So, make sure that you offer a variety of payment options for the shoppers.
Take away
Now that you know the 5 eCommerce trends that will rule in 2023, do not wait. Leverage them, increase your sales, and see your e-commerce company grow.
A content specialist who has written articles on digital marketing, SEO, and content writing. When she’s not writing, you can find her reading or watching cricket.
