When your visitors reach your website, they look forward to a smooth experience. They want to easily find the information they are looking for. How to do that and make their visit worthwhile? One way to go about it is to create a professional website that looks great and loads quickly!
You may ask why get a professional looking website that has a great design? Well, a website design can make or break your business as 94% of first impressions are related to a site’s web design.
So, the next question is how to do it? Let’s dig deep and find ways to create a website that not only looks professional but has affordable web design that engages your audience and gives them the best user experience.
Add Clear CTAs
The first thing is to make sure that message on your website stands out. The visitors should easily know what action they need to take on the website. Sometimes, the small changes like adding CTAs, can have the most significant impact on your brand image and reputation. So, make sure to add a CTA on your website.
Your CTA could be asking website visitors to subscribe to your newsletter, download an eBook or contact you for further information. Whatever your CTAs, make sure that they are loud and clear.
Keep It Simple
What you choose to include on the website will decide if the user stays or leaves it. Keeping websites organized and clutter-free conveys your brand message. It will also direct the visitor’s attention to the essential elements. So, consider keeping things simple. Everything should be easily accessible on the website.
Avoid adding flashy elements to your professional website. Remember, less is more. Leaving plenty of white space draws the attention of visitors to the valuable products and information. Some businesses prefer using a professional business website builder for the same. However, taking help of professional web designers is always an option.
Choose the Right Font and Background
The font used on the website impacts how your audience interacts with your site. Having fonts that are difficult to read will leave your audience with a negative experience on your site. So, choose the right font to help visitors read the information on your website easily. After all, the content on your website matters. So, make sure that:
You include the fonts which go well with the flow of your whole website.
You do not use extra flashy fonts as they give wrong impression about your products and services.
No hard-to-read fonts are used as they can affect bounce rates majorly.
You choose non-dominant colors in the background like black, grey, white, and off-white as they are easy on the eye and sit well on the website.
All of this is worth considering as it impacts your credibility in the eyes of potential clients.
Choose Right Colors for Your Brand
Like fonts and backgrounds, the color of your website has a significant impact on the brand image and the feel of your website. When you create a professional website, you should choose the colors that go with your purpose. Different colors give out different meanings. If you know about color psychology, you’ll know its impact on the audience’s perception of your business.
If your brand already has a particular color, integrate it into your website design. Keep in mind to use the same colors consistently on all pages. Building consistency gives your audience a positive experience on the website.
Don’t Forget Small Screens
Today most of the people browse websites from their mobiles and tablets. If your site doesn’t fit on small screens, it looks unprofessional. Therefore, if you are trying to create a professional website, make sure it works well on mobile phones and other small screens as mobile-friendliness has become a ranking factor for Google.
If your website looks unprofessional, your company won’t make that mark. Whereas a professional website will attract a large audience, and benefit your business in the long run.
You should follow these affordable web design strategies to ensure you are going the right way. If you face problems in following these strategies, it’s undoubtedly worth investing in a professional website design agency that knows your business goals and delivers results. Contact us today!