Internal link structure has a big impact on the SEO performance of a website. It impacts conversions and a lot more. So, itβs important to build SEO-friendly internal link structure. Letβs find out how you can do that using AI.Β Β
Before that, letβs talk briefly about internal linksΒ and their importance in SEO.Β
Β Internal links and SEO
For those who donβt know, backlinks are hyperlinks that exist between two different websites. An internal link is one between two pages on the same website. ItΒ can be used in menus, sidebars, and footers, also in the body text of your posts and pages.Β SEO experts do emphasize on securing external links, but internal linking SEO has its own important role to play on your site.Β
According to researches, internal links can help visitors find related content and boost session duration and the number of pages visited per session. When readers jump from one blog post to another, they spend a lot more time on your website. Internal linking SEO can also help search engines understand your website’s structure. Thus, an effective SEOΒ internal linking strategy can help attract traffic to your site.Β Β
The Importance of SEO Internal LinkingΒ Β Β
- If your links are designed with relevant content, readers are more likely to read further. This action increasesΒ engagementΒ rate and will decrease theΒ bounceΒ rate.Β Β
- Google bot crawls and indexes more internal linked pages,Β improving theirΒ visibility.Β Β
- Internal linking improves user experience.Β
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Building SEO-friendly InternalΒ LinkΒ StructureΒ Using AI
We know that links help users to discover useful information online. The search engine bots also rely on them to crawl web pages.Β SEO professionals are using AI and machine learning to build an internal link structure.Β Even you can do the same.Β Let’s discuss some ways to build SEO-friendly link structures using AI (Artificial Intelligence).Β
Determine theΒ KeyΒ Pages toΒ AddΒ Links
Having the link flow to the key pages of your website can make a huge difference in your ranking. The “key” pages on your website are mainly theΒ homepage, then the landing pages like product pages, services pages, etc. Determining the most important pages of your site is critical for the user experience and conversion. They should easily find a way through your site in a way that doesn’t impact SEO.Β Β
ImproveΒ LinkΒ Flow toΒ YourΒ Pages
After determining the most important pages on your website, you have to improve the link flow on them. The factors that impact a page’s link flow scores include the number and value of external links, the number and value of internal links, the link flow loss through off-page links. You can add more link flow to your pages in a variety of ways.Β Β
AddΒ MoreΒ ExternalΒ Links toΒ YourΒ Pages
This can increase their link flow potential. If you understand where you want to add link flow, you can optimize your backlinking program for both domain rank and link flow. Don’t pay for backlinks to boost link flow.Β Β
Let’s move on to improving link flow to your important pages by using internal linking SEO.Β Β
Build the Right Internal Links from the Right Pages
Using a proper SEO internal linking strategy can improve link flow to your pages. One way is to reinforce the meaning of your website pages by adding link text according to the focus keywords of different pages. Focus on adding links from the pages that can deliver the most link flow. AI algorithms help us identify the parts of the pages to link from. It directs us to reduce link flow to pages that don’t need it by removing links to those pages. This helps crawlers focus on the important pages.Β
Reduce the Link Flow Loss
Some pages are unnecessarily giving up the link flow to other sites through social media links and other links to career sites, user login sites, and help sites. Always review such unnecessary outgoing links, and use theΒ no followΒ tag to stop the link loss.Β Β
Reviewing theΒ Factors thatΒ NegativelyΒ Impact theΒ LinkΒ Flow
Finally, eliminate issues that are hurting your link flow on the page. There are various algorithms to prevent such negative factors that affect the search rankings. There are many websites that unknowingly trigger these algorithms and impact the pages negatively. The link flow is affected by 10-75%Β Β
Reducing these issues is as important as adding the incoming links. Some such issues include keyword stuffing, duplicate content, duplicate page titles and descriptions, and too many unnatural links.Β Β
Final Words
If you getΒ help fromΒ professional SEOΒ servicesΒ providers,Β theyΒ will help youΒ identify allΒ theΒ issues that are impacting your pages and fix themΒ along with building SEO-friendly internal link structure using AI.Β It willΒ helpΒ your siteΒ getΒ more traffic and rank wellΒ on search engines.Β So, itβs better to get help from professionals.Β Β