Internal link structure has a big impact on the SEO performance of a website. It impacts conversions and a lot more. So, it’s important to build SEO-friendly internal link structure. Let’s find out how you can do that using AI.
Before that, let’s talk briefly about internal links and their importance in SEO.
Internal links and SEO
For those who don’t know, backlinks are hyperlinks that exist between two different websites. An internal link is one between two pages on the same website. It can be used in menus, sidebars, and footers, also in the body text of your posts and pages. SEO experts do emphasize on securing external links, but internal linking SEO has its own important role to play on your site.
According to researches, internal links can help visitors find related content and boost session duration and the number of pages visited per session. When readers jump from one blog post to another, they spend a lot more time on your website. Internal linking SEO can also help search engines understand your website’s structure. Thus, an effective SEO internal linking strategy can help attract traffic to your site.
The Importance of SEO Internal Linking
- If your links are designed with relevant content, readers are more likely to read further. This action increases engagement rate and will decrease the bounce rate.
- Google bot crawls and indexes more internal linked pages, improving their visibility.
- Internal linking improves user experience.
Building SEO-friendly Internal Link Structure Using AI
We know that links help users to discover useful information online. The search engine bots also rely on them to crawl web pages. SEO professionals are using AI and machine learning to build an internal link structure. Even you can do the same. Let’s discuss some ways to build SEO-friendly link structures using AI (Artificial Intelligence).
Determine the Key Pages to Add Links
Having the link flow to the key pages of your website can make a huge difference in your ranking. The “key” pages on your website are mainly the homepage, then the landing pages like product pages, services pages, etc. Determining the most important pages of your site is critical for the user experience and conversion. They should easily find a way through your site in a way that doesn’t impact SEO.
Improve Link Flow to Your Pages
After determining the most important pages on your website, you have to improve the link flow on them. The factors that impact a page’s link flow scores include the number and value of external links, the number and value of internal links, the link flow loss through off-page links. You can add more link flow to your pages in a variety of ways.
Add More External Links to Your Pages
This can increase their link flow potential. If you understand where you want to add link flow, you can optimize your backlinking program for both domain rank and link flow. Don’t pay for backlinks to boost link flow.
Let’s move on to improving link flow to your important pages by using internal linking SEO.
Build the Right Internal Links from the Right Pages
Using a proper SEO internal linking strategy can improve link flow to your pages. One way is to reinforce the meaning of your website pages by adding link text according to the focus keywords of different pages. Focus on adding links from the pages that can deliver the most link flow. AI algorithms help us identify the parts of the pages to link from. It directs us to reduce link flow to pages that don’t need it by removing links to those pages. This helps crawlers focus on the important pages.
Reduce the Link Flow Loss
Some pages are unnecessarily giving up the link flow to other sites through social media links and other links to career sites, user login sites, and help sites. Always review such unnecessary outgoing links, and use the no follow tag to stop the link loss.
Reviewing the Factors that Negatively Impact the Link Flow
Finally, eliminate issues that are hurting your link flow on the page. There are various algorithms to prevent such negative factors that affect the search rankings. There are many websites that unknowingly trigger these algorithms and impact the pages negatively. The link flow is affected by 10-75%
Reducing these issues is as important as adding the incoming links. Some such issues include keyword stuffing, duplicate content, duplicate page titles and descriptions, and too many unnatural links.
If you get help from professional SEO services providers, they will help you identify all the issues that are impacting your pages and fix them along with building SEO-friendly internal link structure using AI. It will help your site get more traffic and rank well on search engines. So, it’s better to get help from professionals.