If you’ve ever started a website, posted content, or sold something online, you know that search engine optimization (SEO) is key to reaching your target audience. And Keyword research tools like SEMrush, Google keyword planner, MOZ, etc. are an essential part of SEO strategy.
If done in a right way, the best SEO keyword research tools can help you identify the keywords that your target audience are using and which keywords have the least competition. They will make finding the right keywords to target easier and give you the keywords you need to rank for.
Before we dive deeper into keyword research tools for SEO, let’s find out why they are important for SEO.
What Makes Keyword Research Tools for SEO Important?
Just as oxygen is vital for humans, keyword research is vital for search engine optimization or SEO. If you are in the SEO development stage for your website, keyword research is the first step. Effective keyword research tools direct your target audience to your website through search engines. For this reason, choosing relevant keywords with the help of keyword research tools is crucial for your blog or business to reach the right people.
Best Keyword Research Tools For SEO
Now let’s take a look at some of the most efficient keyword research tools:
If you are looking for something advanced then SEMrush is the best. Using it, you can go deep into the details, like snippets of SERP features, reviews, site links, image packs, etc. As a bonus, the SEO content template tool lets you optimize content as you type by rating your content in real-time for readability, originality, tone of voice, and SEO – use a handy bullseye chart to help you find the right balance.
Pricing: This SEO tool plans start from $119.95/month for up to 3000 results per day and 250 keyword metric updates per month.
Get Keywords is a keyword research tool designed to help with local SEO keywords. This tool gives you the organic click-through rate for the SERP as a whole. This means that you can decide right away if a particular keyword is worth ranking for or not. If you are running a local business, this is valuable as it will save you time searching for keywords that no one is looking around you.
Pricing: Paid plans start at $24/month and you can even unlock additional keyword data like SEO difficulty and competitor keywords.
It’s one of the most streamlined tools, and as the name suggests, when you type a keyword or broader topic into the tool, a list of related questions that people ask online pops up. You can brainstorm content topics, see people talking about an issue outside of the Google search bar and thereby get more context on how you should talk about the subject.
Pricing: Free for up to 50 results per search; The Pro plan includes full results up to (800 per search) and unlimited searches for $10/month.
Wincher is a great option for you if you want to optimize your entire website, identify keyword opportunities, and track your ranking progress. You can use it to seamlessly track your keywords and get a daily overview of your position relative to your ranking. Furthermore, it helps you to conduct keyword research and also optimize your website for on-page factors.
Pricing: Plans start at $29/month for daily ranking updates and up to 10 websites.
It is designed for content creators who are not SEO professionals. Instead of showing you a complete list of granular metrics, the tool uses artificial intelligence to analyze keyword data and provide simplified bottom-up recommendations for creating ranked blog posts. All in all, Rank IQ compiles content with the highest “content rating” to help you structure and inspire your content.
Pricing: Lite plan starts at $29/month for eight monthly reports.
Moz’s SEO platform offers a variety of keyword research tools. It allows you to search through any keyword you choose and see its monthly volume, difficulty level, and organic click-through rate (CTR). Using Moz you can also see an analysis of the current result rankings and related keyword suggestions.
Pricing – Keyword search features available free of charge for up to 10 queries per month. Moz Pro plans start at $99/month for 150 keyword queries.
Keep in mind these six keyword research tools. They will help you find the keywords and phrases that will help you develop effective content and marketing campaigns. You can use these tools to improve your website’s ranking in major search engines.
Read This – KEYWORD RESEARCH CHECKLIST