A few decades back, no one thought that you could see the map of any place or city on your mobile phone with just a single click. Or you would be recommended the product that you searched a while ago. All this was just a dream back then, but now it has turned into a reality with AI.
In the past decade, machine learning has been used extensively in various fields. Recently, it has been used more and more in the digital marketing industry. Let’s see how.
Before we talk about the use of AI in digital marketing, let us briefly talk about AI. Feel free to jump ahead if you already know what it is.
What is Artificial Intelligence?
Artificial Intelligence is a vast field which focuses on many topics including computer science, data analytics, philosophy and much more. It makes machines learn from experience and perform human-like work. AI understands multiple languages and translates spoken and written languages, analyzes data and gives suggestions accordingly.
Use of AI in Digital Marketing
Marketing with Artificial Intelligence involves the use of machines learning algorithms to understand and interpret consumer data to personalize marketing efforts and improve customer experience.
This technology also allows marketers to better understand their target audience, identify trends, and personalize consumer experiences based on data-driven decisions. Moreover, with AI, businesses can optimize their campaigns and ultimately generate revenue.
All this goes on to show that AI is transforming digital marketing into a more efficient and effective industry. It can help marketers in several ways:
1. Customer Segmentation
AI can segregate customers based on behaviors, interests and deliver personalized content. It can also use clustering techniques to group customers based on their similarities and differences. For example, Netflix monitors the behavior of its audience and suggests them content accordingly. The content it suggests to a teenager will be different from the one suggested to an adult above 30.
AI can help marketers deliver personalized content to people based on their browsing history and social media behavior. For example, if people have liked your company page from their social media account, it suggests that they are interested in the service that you offer. The next time you run an ad campaign launching a new offer, you will be able to target them. If they like what you are offering, they may end up purchasing from you. This way AI helps in advertising as well.
Artificial Intelligence also allows advertisers to create personalized ads by predicting the behavior and preferences of their target audience. It also helps to improve ad targeting and enhance the overall performance of ad campaigns.
3. Predictive Analysis
Using predictive analytics to keep ahead of consumer trends is the only way to stay competitive in today’s market competition. By analyzing large amounts of data, AI algorithms can predict customer behavior and optimize marketing campaigns to help you achieve better results. It can also predict outcomes and automate certain processes.
AI powered chatbots can interact with customers in real-time, providing personalized recommendations and solving customer queries. Marketers can use them to automate the chat processes.
It can also help them save time and money that they would have needed to invest in a human resource. Additionally, a chatbot will be available 24/7 to answer customer queries unlike humans who won’t be available all the time.
5. Content Creation
AI can generate unique and engaging content such as product descriptions and social media posts optimized for search engines and customer engagement. The AI generated content needs fewer human resources and takes less time for completion. There are different tools like Grammarly, Jasper, Flick, and many others which help in generating content and present it in the best way possible.
Best AI Software for Making Digital Marketing Easy
Artificial Intelligence is becoming prevalent day after day and so it is also becoming familiar to the digital marketing world. AI tools are becoming popular in the digital marketing world as they can help marketers analyze data. So, here is a list of such powerful tools which can help in making digital marketing easy:
Flick is a powerful social media marketing tool designed to write and plan the process for social media content for Instagram. This tool is helpful in creating social media platforms like Instagram’s hashtags. The AI software is helpful in managing your Instagram accounts.
This advanced AI marketing tool creates high-quality ad copy, articles, landing pages, and social media posts. This tool uses the GPT-3 model, which is developed by Open AI to write human-sounding text. You just must mention the product or description, the rest of the content will be generated by the tool.
This AI tool’s primary aim is to focus on brand language optimization. It is helpful in improvising the brand language used by companies in their copies. Moreover, it can also generate emails for several social media platforms like Facebook, Instagram, and many others.
Grammarly is one of the best tools for checking the grammar of any written copy. It also helps you find out if the content is plagiarized or not. If you want to give it a try, you can first go for the free version. If you find it useful then you can go for a premium version where you need to pay.
This tool helps marketers implement a systematic approach towards planning, executing and measuring a complete plan that effectively caters to each customer. Optimove is helpful in catering to the needs of the customer’s needs and wants.
- Insta Text
This AI writing tool is just like Grammarly. It performs all the major functions of Grammarly, including rewriting the sentence properly so that it sounds better.
- Surfer SEO
Surfer SEO is a cloud-based on-page optimization tool that allows you to analyze and compare your own page against what currently ranks on the SERPs. This tool is designed to help marketers optimize their written content like blogs, posts and articles. It also helps you to get a data-driven analysis of what exactly your page is lacking in so you can optimize it for better visibility.
This tool is like a keyword research tool that helps improve online visibility and discover marketing insights. It also allows marketers to work in these sections like keyword research, competitive research, and much more.
This tool helps you to raise your brand value and improve content quality by providing you with insightful metrics. You can set your preferences for style, grammar and word usage. Then the tool will score your existing content based on these categories before suggesting how the content can be improved.
AI has become an integral part of the digital marketing world. It has made the life of marketers much easier. Although Artificial Intelligence has reached great heights, one still cannot rely on it entirely as it still needs human intervention for accurate results. However, the future of Artificial Intelligence seems promising. How true this statement will hold true, only time will tell us. If you have any queries regarding the details of artificial intelligence, then you can contact our digital marketing expert for further assistance.