Domain authority in simple terms is understood as a website ranking system that helps you analyze your website in comparison to your market competitors and builds your credibility on search engine result pages. The website with higher domain authority is usually the one that has great content and good website traffic.
We will find out how you can increase domain authority but first let us know the importance of domain authority.
Importance of Domain Authority
A proper understanding of domain authority will help you create better strategies for your website and improve its domain authority. Domain Authority is significant for improving your website’s search engine rankings. DA score plays a crucial role in deciding your company’s reputation among the people.
Some people confuse domain authority with page authority. The main difference between the two is that the former provides the metrics of the entire web page including domains and sub-domains while the latter just provides an estimated rank of a particular web page.
How to Check Domain Authority?
There are many SEO tools available to check your site’s domain authority. Let’s find out how you can check your DA using Moz.
- Go to the Moz explorer tool.
- Create a new account on the Moz platform. In case you are already a member then directly log in.
- Put your company’s URL in search bar at the top corner of Moz dashboard.
- You will see every detail about your site including its domain authority.
Now that you know the DA of your website, do you want to increase it? Don’t worry, we’ll talk about how to increase your domain authority in detail.
Ways To Increase Domain Authority
It is crucial to have good domain authority as it gives your website credibility and a competitive edge over your competitors. Let’s talk about few ways to increase your domain authority.
1. Improve Your Website
This is the most basic thing to do when trying to increase the domain authority for your webpage. Check whether your site is quick to load and the readers are able to access all the information easily or not. Also, make sure the site is mobile-friendly and is easily viewable on different devices. Briefly,
- Always ensure that your web page’s internal links are easily searchable via Google or any other internet source.
- Ensure that your webpage is easily accessible on all devices and is mobile-friendly.
- Concentrate on improving your website’s loading speed as slow-loading sites have high bouncing rates.
2. Create Backlinks
When you think about building domain authority for your company, the best way is to build and use the backlinks properly. Link building is a process of obtaining hyperlinks from other websites to improve the ranking of your website in search engine results pages. Backlinks are the most important factor for ranking high on search engines. It is really important to have relevant backlinks from high-quality websites. We will give you a few ways in which you can create good backlinks.
3. Minimize Low-Quality Backlinks
Basically, backlinks are of both high-quality and low quality. Thus, you need to be cautious while creating backlinks for your company. To increase DA for your website, you need to use high-quality links rather than low-quality links. For link exchange, first find out which sites have the best domain authority and then send them a request for a link.
4. Link Building through Link Exchange
There are many ways to build links. One way is by exchanging links with other websites. Link exchange is a process where two webmasters agree to link to each other’s site in order to increase the number of links pointing at their site from external sources. This way, both sites will benefit from increased exposure and improved rankings for relevant keywords on search engine results pages.
5. Unique Content
This factor is considered to be another main source of getting good backlinks. Remember that reputed or authorized companies will refer to your content if it is in-depth and completely different from the pre-existing content available on internet sources. Try to be different and build a website that stands out in the online market.
6. Promote Your Content
You should experiment with posting your content on various social media platforms as well as promoting it through email. You can reach out to your industry experts and share your content with them. If it’s good, they may end up promoting your content or referring to it in their content piece.
7. Go For Guest Blogging
Guest blogging is a great way to increase your domain authority and website rank. You are supposed to submit guest posts on sites that are related to your industry. Additionally, guest blogging can help you with your SEO rankings, especially if you write content that is relevant and in-depth. Make sure that the content on the site is updated regularly and is easily discoverable.
Now that you know how to increase your DA, let’s talk about the time it takes to increase your DA.
How Long Does It Take to Increase DA?
There are many ways to increase your DA (domain authority) as we discussed above. The time for building DA of your site depends on the efforts you make towards it. You should constantly improve the content and quality of the links on your website. The best way to increase your domain authority is to create high-quality content that people want to share on social media.
Domain Authority determines how high your website ranks on the search engine results pages. It is also an important metric for SEO, so you should put efforts to improve your website DA. If you need any professional help in improving the DA of your site, get in touch with a team of experienced digital marketers.