How to increase website traffic for free? This is the question that every marketer asks. Why? Because increased website traffic can generate more leads and increase conversions, resulting in more business to your website. Additionally, it can help you see how well your marketing strategy works and gather insights about your audience. We’ll discuss 7 tips to increase website traffic for free on this blog to help your business reach new heights.
Build both Internal Links and Backlinks
Link building is an important exercise that can help drive more traffic to your site. So, focus on building both internal links as well as backlinks.
When you add internal links in your blog post, you redirect the users to your own pages on your site. This tactic not only keeps users engaged on your page longer but also results in a better user experience– the cornerstone of increasing traffic to your website.
The more time users will spend on your page, the better. It will tell Google that your site is interesting and engaging for your audience. Google will then rank your site higher on its SERPs (Search Engine Result Pages), driving more quality traffic to your website. As a result, you will get more valuable leads for your business.
In addition to internal links, backlink (a link to your website from a high authority website) plays a significant role in driving more Google traffic to your website. The best approach to earn a backlink is by creating unique, engaging, and informative content and then inviting authority sites to check out your content and see if they may use your content as a reference for their content. Subsequently, this will provide you with the opportunity to earn more backlinks for your site.
Earning backlinks from credible sites in your industry means that you are credible and trustworthy. When these credible sites provide a link to your content on their site, traffic to your page will increase.
Create and Publish Quality Content
Creating relevant and useful content can have a positive impact on your website. It helps drive more traffic to your website. When you create content, you provide internet users with valuable information they were seeking and answer the questions they asked Google. If you responded to their questions satisfactorily, they would turn to you in the future as well, bolstering your website traffic and on-site engagement. Furthermore, when the time to convert comes, they may choose your business over the competition because they trust that you know your field.
While creating content, don’t forget to add keywords relevant to your industry. This will help you create industry-specific content that will drive targeted leads that are interested in your business. For example, if you the owner of an eCommerce website that sells footwear, you can perform keyword research using SEMrush. Use the keywords that you get after your research in the content that you create.
You can create numerous forms of content, like:
- Blogs
- Infographics
- eBooks
- Newsletters
You will need to see what your audience likes to create content that they want to see. 77% of internet users read blog posts. They can even help you earn backlinks from authority sites. So, start with writing quality blogs.
Incorporate Videos
With the rise of YouTube, videos are gaining more traction over any other form of content. Videos can attract new visitors to your site and make it more engaging. As a result, driving more traffic to your website and improving its ranking. The impact videos can have on your website is astounding. You are 53 times more likely to end up on the first page of Google results using a video on your website. Furthermore, having videos on a website can increase its organic search traffic by 157%.
You can create several types of videos. Like:
- How-to videos
- Informational videos
- Customer testimonial videos
- Interviews
- Product videos
- Live videos
52% of marketers say that video is the type of content that gives the best ROI. So, what are you waiting for? Incorporate videos on your site today and get your audience engaged on your page.
Optimize Your Site for Mobile
Traffic generated by mobiles accounts for 52.2% of web traffic worldwide. Therefore, it has become essential to make your website mobile-friendly and optimize it for mobile viewing. It will offer a better user experience to users and keep them engaged. When they spend more time on your page, it boosts your ranking and helps you drive more Google traffic to your website.
You can check if your site is optimized for mobile devices by performing the mobile-friendly test on your website.
Pay Attention to On-Page SEO
Optimizing content on your website for search engines like Google and Bing is a worthwhile practice. It helps search engines analyze your website and its content. Subsequently, search engines may show content on your site on search results if it matches a searcher’s query. It could get you more visitors, giving a boost to organic traffic coming to your site.
Essential elements of on-page SEO that you need to optimize:
- Meta Tags
- Meta Description
- Content
- Images
Keep an Eye on Guest Posting Opportunity
Guest posting is a marketing practice where you write blog posts for other reputed companies or publications. In return, they usually allow you to link back to your site. Users unaware of your business are more likely to visit your site as your blog has been published on a high-authority site.
Getting your post published on a reputable site can help you get traffic to your website fast. You can look out for guest posting opportunities by finding publications or websites in your industry willing to accept guest posts. Additionally, you can identify those businesses whose audience is relevant to your company and see if they allow you to contribute a post to their blog with a link back to your website. This practice of guest blogging can get you more traffic, backlinks, and visibility, leading to more visitors to your website.
Promote Your Content in Relevant Online Communities
Online communities are the best place to promote your content. Why? Because they are the places where you can find people with shared interests. If you are a valued member of your relevant online community, have built strong relationships with its members, and participate actively in the group, you may get permission to promote your content. Remember to share only relevant and high-quality content and not to spam groups with your content. It may backfire.
Some of the online communities where you can share your content are:
- Facebook groups
- Medium
- Slack groups
- Growth Hackers
Takeaway
Next time you publish content on your website, make sure that you have followed the above mentioned 7 effective tips to drive traffic to your website. These tips are easy to follow and can be applied to both small businesses and big enterprises. They will boost your website traffic, and that too free of cost.
If you want the digital marketing expert to increase your online traffic, get in touch with us today.
A content specialist who has written articles on digital marketing, SEO, and content writing. When she’s not writing, you can find her reading or watching cricket.
