With evolving technologies, making a website user-friendly takes effort. What is modern and engaging today can become incompetent and inconvenient tomorrow. The web audience is very demanding so optimizing your website becomes important.
Tips to Improve a Website Design
If your website lacks loading speed, or responsiveness, there are chances the visitors won’t stay for long. But don’t worry. We will give you tips to improve a website so that you can maintain customer loyalty, and increase conversions. So, let’s start!
1. Simple Navigation
When designing your website, navigation is the key. This is how the visitors engage with your website and see your products, services, blog, etc. If the site is disorganized or has a confusing navigation interface, it is hard for your visitors to find where they want to go.
If users cannot find what they came for, they have no reason to stay on your site. This will make them bounce and find a website that offers a better user experience. This destroys our purpose of converting visitors into potential customers.
Improving your website’s navigation ensures that your visitors can easily find what they’re looking for. The focus is on streamlined content, navigation hierarchy, and responsive design so that the experience is the same on mobile. Therefore, consider simplifying your website structure.
2. Compelling Call to Action
A call to action is a command or action phrase, like ‘Sign Up’ or ‘Buy Now’. It is a major element on any webpage. It acts as a sign for potential customers on what to do next whether it’s purchase a product or sign up for a newsletter. Placing a clear call-to-action throughout your website will bring you new customer leads. However, the visitor is likely to leave the site without taking any action if there is no CTA. You can add multiple calls to action on a page if there are more actions for the user to take.
3. Optimize for Mobile Devices
Your website should be optimized for mobile devices. As more than 80 percent of visitors access websites through mobile devices, the focus is on building a responsive website. Check how content is laid out for different devices. The number of people searching on desktops has declined and those searching on mobile devices have been steadily increasing. More than half of the web traffic comes from mobile devices, which means that more than half of your audience is also likely to be on their mobile phones.
4. Add Social Media Share & Follow Buttons
Build a website that helps visitors follow and share your post. You can include the social media share and follow button on various pages including your landing or home page, blog post as well as marketing emails. The impact of social media on society is immense. Tell the world that you are best at what you do. As a result, get more traffic from social networks, and be seen.
5. Have a Good SEO Strategy
A well-designed website receives many visitors. Web designers attract visitors with the use of search keywords in website content and other factors. SEO (Search Engine Optimization) is important when it comes to improving a website. While this does not change the visuals of your website, it is still important to have a good SEO strategy in place. It allows you to rank higher in google and other search engines.
6. Make Website Compatible with Different Devices
A site should easily function on various resolutions, screen sizes, and browsers. With the increasing popularity of mobile devices, websites should function effectively on different devices. When it comes to web design, remember you need to continuously work on improving your website to quickly attract and retain customers.
7. Improve Website Speed
People do not wait for a website to load. The longer a website takes to load, the quicker a visitor will leave. All the website content becomes useless if its speed is not up to the mark. The website speed is affected by various factors including server speed, the number of graphics, website traffic, etc. For optimizing your website make sure you remove all the factors slowing down site speed and negatively affecting rankings in search engines. If you use reliable site hosting, proper website code, and optimized graphics, it can help in improving your website speed.
These are the different tips to improve website design. You can use them if you haven’t already and optimize your website. Start implementing some of these to improve website design right away and you will see a big change in visitor traffic and behavior. Contact web development company in UK for improving your website design.