Nobody likes to wait on a slow website. Therefore, one of the key factors that Google uses to determine your rank is page speed.
Speed is essential because faster load times will improve your page ranking and help you gain good organic traffic to your website. The slower the website, the more data it will use. Hence, site speed optimization becomes vital for your business because the better your website performs, the more satisfied the users are.
According to a study done by researchers, it was found that 46% users do not return to poorly performing websites and 74% users abandon websites that takes longer than 5 sec to hold.
Let us know then the optimal website speed that will attract a good number of customers to your page.
Optimal Website Speed to Reach Wide Audience
Well, it depends on the kind of website and the type of audience that you are targeting. However, you can measure your site performance speed through several tools available.
Optimizing your webpage speed is equally important as it gives you access to a range of tools that will help you evaluate how fast your website loads. You can also get speed scores up to 100 on both desktop and mobile.
Here are few points that will help you to speed up your website.
1. Choose a light WordPress Theme
Upload small file sizes and try to spend fewer server requests. The themes that have excessive code slow down web pages. So, make sure you keep it lightweight.
2. Optimize your Images
You can use good picture tools such as Picture fill or adaptive images on your website that will help you save bandwidth and improve the page speed for your site. Also, always try to resize and compress your image files so whenever you need them, you can retrieve and load them later.
3. Enable Caching
If you didn’t know, the browser caching stores cached versions of static resources that help quicken your page’s speed and reduce the server lag. This means that your browser will save a lot of requests to your server.
4. Clean up Your Database Frequently
Your WordPress site is used a lot, so your database will become clogged with unnecessary files and slow down performance. By cleaning out your database of unnecessary files, you can speed up everything.
5. Use WordPress Plugins
WordPress plugins help you optimize your website images and speed and ensure that the audiences who visit your site have a good time experience. Remember that poor or outdated plugins can slow down the performance of your website drastically.
6. Web Page Designing
The web pages need to be designed in an optimal way that promotes fast rendering; it is only then that your website could perform smoothly and generate more significant leads.
7. Responsive Themes for Mobile
A responsive WordPress theme is the best way to make your site mobile-friendly. Hence, using these responsive themes will ensure that your website is adaptable and displays on smaller screens in the best way possible.
8. Combine your images into CSS Sprites
Having several images on your page will force multiple roundtrips of the server to secure your resources, which will eventually slow down your page speed. Hence it is advisable to use Sprites, as it combines all the background images into one single image.
9. Compress your Content
10. Configure your Expire Headers
How long your files will be stored on the computer is determined by the file header’s expiration date, which is usually set to 24 hours by default. Configure the expire header, so your files never time out and don’t impact your server and page load time.
Hence, you must ensure that your site’s performance is maintained to increase its speed and prevent a significant loss. For this, you can use various WordPress speed optimization techniques that effectively improve site speed for your page. Let’s understand it in detail.
What is WordPress Speed Optimization?
WordPress is considered one of the most popular content management systems, but most WordPress-based sites are not well optimized. As a result, you will encounter many websites that aren’t optimized, even though speed is crucial. Random tests show that around 90% of WordPress websites aren’t optimized, and these sites load in half the time.
As your website grows with time, the content you add to your website also increases, resulting in speed issues. And hence people avoid visiting your website. This could lead you to lose a considerable number of customers. Therefore, to boost website speed, you would require various WordPress plugins as these tools will help you optimize images and page speed to ensure that your visitors have an enjoyable user experience.
Let move ahead and understand about Web Performance Optimization is?
Web Performance Optimization
The performance of any website has always been a critical factor. A site that performs smoothly will automatically turn it into a better user experience and thereby increase revenues. Therefore, Website Performance optimization should always be your top priority, especially with such substantial online competition going in the digital world.
Always try to apply a simple yet effective website speed optimization approach. Test the speed of your website and prioritize the pages and features that require the most attention. This will help you reach the targeted audience and lead you more significant traffic to your webpage.
Check Your Website Speed Here